The Business of UX Writing
foreword by Torrey Podmajersky
Make the most of the pivotal intersection between business goals and user needs.
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UX writing is good for business, while also playing a critical role in delivering a top-notch user experience. Standing at this pivotal intersection between business goals and user needs is an awesome place to be—as long as we have the mindset, tools, and collaborators to make the most of it.
Through case studies, frameworks, and historical context, Yael Ben-David offers savvy and practical guidance to ensure our digital products support the user and the business—plus writers and designers!—all at once.
This book explores:
- Techniques for communicating the value of UX writing
- How to organize resources and gain support to prioritize UX writing
- Methods for collaborating with stakeholders to empower team members and create successful user experiences
- Steps for collecting, synthesizing, and sharing success metrics as mapped against business goals