Brisk yet actionable, data-driven yet down-to-earth, [this book] is essential to every UX practitioner's shelf.

Preston So

...delivers essential and practical lessons for anyone new to presenting (design) work, and provides important reminders for even the most seasoned presenter.

Susan J. Wolfe

...[Dan] demystifies the process and provides a practical guide to start discovering your users’ real needs.

Christina Wodtke

…how to think about and value your work—and feel confident enough to communicate that value to your clients.

Sara Soueidan