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Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.
Liz Danzico -
...[Dan] demystifies the process and provides a practical guide to start discovering your users’ real needs.
Christina Wodtke -
Even the most experienced practitioners will find something they hadn't considered. Plus, it’s a laugh riot. 14/10.
Erika Hall -
...brilliantly shines a light on the thousands of “invisible” choices we make in our work and our lives—and guides us on how to begin making better ones.
Alex Hillman -
Full of actionable advice that looks thoughtfully beyond a first-time, single-pathway use case.
Patima Tantiprasut
