Design for Cognitive Bias
foreword by Yasmine Mustafa
Understand the logic powering human bias and learn to start designing more consciously.
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We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.
What’s in this Book?
- Get to know the difference between harmless and not-so-harmless cognitive bias
- Learn how bias influences users’ decision-making and assumptions
- Understand how stakeholder bias impacts everything from setting design goals to measuring project success
- Identify and account for your own biases to build awareness and trust in your work
Who should read this book?
- Tech workers who want to make more humane and conscientious products and experiences
- Managers and product owners intent on understanding how their biases unintentionally influence their actions
- Folks who have experienced biased interfaces and technology
- Allies who want to use their privilege for good