A Book Apart

Check out these reader faves!

Apr 21, 2022

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Reader Faves

These five faves are some of the most-read ABA books this year—so far! From our new book, Leading Content Design, to reader classic, Cognitive Design Bias these top titles have a lot to offer:


  • In Leading Content Design, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact. 
  • In You Should Write a Book, Katel LeDû and Lisa Maria Marquis encourage you to write a book! They walk you through crafting a stellar proposal, break down the reality of writing and editing a manuscript, and demystify the marketing and publishing process—so when you’re ready to contribute, you’ll know what to expect.
  • In Better Onboarding, Krystal Higgins proves that onboarding can make the difference between abandoned accounts and devoted use—if we design it as a holistic, ongoing process. Set aside the tutorials, manuals, and intrusive instructions of the past, and learn how to use guided interaction to help users find their way.
  • In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Better understand the logic powering human bias and learn to start designing more consciously.
  • In Cultivating Content Design, Beth Dunn helps you break the vacuum seal and bring unity and joy back to content. Cultivating Content Design gives you the power to fundamentally change your organization’s approach to great content—with the tools and team you already have.