The Elements of Content Strategy
foreword by Kristina Halvorson
Explore content strategy’s roots, and quickly learn not only how it’s done, but how you can do it well.
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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
n.b. This book is in its second printing; the paperback cover does not have a gatefold.
- Basic Principles
- The Craft of Content Strategy
- Tools and Techniques
- Bonus Track: How Do I Get In?
Erin Kissane is a magical writer and veteran content strategist, and her neat little book provides the ‘how’ to Kristina Halvorson’s ‘why.’ This brief, brilliant treatise is the guidebook the industry has clamored for.Jeffrey ZeldmanAuthor of Designing with Web Standards, Third Edition
Erin Kissane wrote a book about content strategy and you’re reading quotes on the website to decide if you should buy it? It’s insightful, funny, and certainly well-written. But you don’t need me to tell you that.Karen McGraneAuthor of Going Responsive and founder of Autogram