A Book Apart

SEO for Everyone

Coming September 14

Preorder Options

SEO for Everyone

As the web has matured, so have search engines, algorithms, and marketing practices meant to attract pageviews. Modern SEO isn’t about delivering traffic for traffic’s sake—it’s about helping real people find the right information, at the right time, and in the right place.

In this practical, illuminating book, Rebekah Baggs and Chris Corak make the case that SEO plays a central role not just in search rankings, but in delivering an excellent user experience. After all, most interactions don’t begin on our carefully crafted homepages, but on a list of search results—and only by connecting our efforts in content, design, development, and search optimization can we create a truly human-centered web that supports users throughout their entire journey.

Rebekah Baggs

About the Authors

Rebekah Baggs is a content and UX strategist who has been helping teams solve complex content and collaboration challenges since 2006. She is cofounder of ONWARD, a consultancy that helps organizations bridge the gap between content, design, and technical SEO. She’s on a mission to prove that writing content for real people—not algorithms—is the key to success. Rebekah likes being outdoors in the water and cooking up a storm for hungry friends. She lives in Phoenix, Arizona with her family.

Chris Corak

Chris Corak is an SEO strategist who has been working on the web since 1999. He is cofounder of ONWARD, a consultancy that helps organizations deliver empowering user experiences while overcoming tough organic search and content challenges. He believes the best way to optimize for SEO is to optimize for people first. In his free time, Chris loves playing guitar and spending time with his family in sunny Phoenix, Arizona.