Name: Mobile First
Author: Luke Wroblewski
ISBN: 978-1-952616-48-8

foreword by Jeffrey Zeldman

Data-driven strategies and battle tested techniques to help make you a master of mobile—and improve your non-mobile design, too!

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Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!

Topics Covered

Growth
Constraints
Capabilities
Organization
Actions
Inputs
Layout

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Luke doesn’t just rely on his wondrous wit and marvellous writing style to make an overwhelmingly convincing argument for designing the mobile experience first; he also hammers home all of his points with oodles and oodles of scrumptious data.

Jeremy Keith

Author of HTML5 for Web Designers

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This is the update to ‘Mobile Web Design’ I wish I’d written. It’s a concise opus filled to the brim with great examples of mobile design, supported by sound advice, research, and tips from Mr. W himself.

Cameron Moll

UX leader, strategist, and founder of Authentic Jobs

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By coupling insightful design patterns to common-sense principles, Luke’s ‘Mobile First’ is the beginning of a quiet revolution, its title the rallying cry that should be on the lips of every web designer.

Ethan Marcotte

Author of Responsive Web Design

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About the Author

Luke Wroblewski is a product director at Google. He was formerly the CEO and cofounder of Polar and the Chief Product Officer and cofounder of Bagcheck. Luke is the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He founded LukeW Ideation & Design, a product strategy and design consultancy. He is also a top-rated speaker at conferences and companies around the world, and a cofounder and former board member of the Interaction Design Association (IxDA).