A Book Apart

Karen McGrane Going Responsive

Responsive design is more than the technical; it’s a new way of communicating and working. Go responsive, from project setup to launch.
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Responsive design is more than the technical; it’s a new way of communicating and working that affects every person on your team. Karen McGrane draws on data and stories from real-world teams to show you why going responsive is just good business sense—and how to set up your project (from concept to launch) for total success. Learn how to plan and scope work, collaborate in a responsive context, evaluate content, handle browser support and testing, and measure performance outcomes. No matter your role or project, go responsive with confidence.


  1. Make the Case
  2. Plan Your Approach (Read an excerpt online)
  3. Speed Up Your Site
  4. Clean Up Your Content
  5. Collaborate
  6. Test and Measure

Recommended with…

Responsive Design: Patterns & Principles

Everything you need for a successful responsive design project, from the experts you know and trust.

Buy both and save up to 15%

  • Paperbacks

    $43.20 + shipping
  • ebooks


    Supports Kindle, iBooks, Nook and most other readers and devices.

  • Paperbacks & ebooks

    $64.60 + shipping

What People Are Saying

  • There is absolutely no better person than Karen McGrane to guide you through the process of launching a responsive site. She says, ‘The design is often the easy part.’ What’s harder is navigating the process, making decisions, and wrangling organizational change. Through lots of data, and even more personal experience, Karen will get you there.

  • Finally, a book that puts together the business argument for doing the right thing for users and customers. Karen McGrane’s Going Responsive will go a long way in helping hands-on practitioners make the case for funding and supporting the drive toward responsive design.

  • Coordinating people is the hardest part of any project. Packed with wisdom accumulated from years of experience, Going Responsive will give your team a shared understanding of the decisions that will need to be made. Hand one to everyone on your project, and prevent time-wasting, budget-burning failures.

  • This is the book our industry has needed since 2010. It addresses the real challenges in building responsively. Buy it, read it, and never look back.

About the Author

Karen McGrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006 and formerly VP and National Lead for User Experience at Razorfish. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan. She co-hosts A Responsive Web Design Podcast with Ethan Marcotte, and her first book, Content Strategy for Mobile, was published in 2012 by A Book Apart.

Additional Info

  • ISBN: 978-1-937557-30-0
  • Paperback: 149 pages
  • Published: Nov 18, 2015

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