Leading Content Design
foreword by Kristin Skinner
Enhance your content practice and lead with impact.
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Content design teams need the right conditions to thrive—but when they’re hampered by bottlenecks or putting out fires, it’s hard for them to do their best work, secure support, and grow strategically.
Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact.
This book explores:
- What operations are and how they enhance your work
- When and how to scale your content practice
- Overcoming blockers and streamlining workflows
- Building stronger bonds within and between teams
- Fostering a content community of practice
Previous NextA guiding light for content leaders. I love that it’s filled with practical tools to solve real content problems, from breaking through organizational blockers to growing great teams. Page after page of wisdom, generously shared.
Candi WilliamsHead of content design at Bumble and author of Iconic Women of Colour
Previous NextLeading Content Design presents ambitious but achievable ways to get unstuck from the trap of surface-level content work and start putting down strong content design roots in any organization. It’s practical, flexible, and really feels like I’ve just taken a shortcut to being a better content leader.
Jane RuffinoContent designer, researcher, and UX writing course director
Previous NextRachel shares a truth we often lose sight of: that operations is all about people. Whether or not you have a budget for dedicated content ops, this deeply humane book will help you work towards an organizational model that supports an effective and empowered content practice. Your team—and the people who use your products—will thank you for it.
Amy ThibodeauDesign director at Gusto
Previous NextIf you’re trying to grow a content team or stand up a content design practice, this book is for you! Believe me when I say that I wish I had this book when I was starting out—Rachel’s tips and advice had me nodding along in agreement.
Andy WelfleCo-author of Writing is Designing and senior experience content design manager at Adobe
Product Details
- ISBN: 978-1-952616-17-4
- Paperback: 139 pages
- Published: Mar 29, 2022