A Book Apart

Tom Greenwood Sustainable Web Design

Make greener design choices for better experiences and a healthier planet.

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The internet may be digital, but it carries a very physical cost. From image files to colors to coding languages to servers, the choices we make in our web work can eat up electricity and spit out carbon—and as the internet grows, so does the cost to the environment.

But there’s hope: small, thoughtful changes in design and development can reduce the damage, while also making the web more resilient in the face of a changing climate. In Sustainable Web Design, Tom Greenwood offers a practical path to faster, more carbon-efficient websites that are not only better for the planet, but better for our users.

What’s in this Book?

  • Explore how to measure a design’s impact and identify standards for measurement
  • Learn the steps to designing low-carbon websites through UX, imagery, color, and more
  • Create a sustainable development process through energy efficiency and optimization
  • Discover the cost of hosting, data transfer, and how to manage a sustainability budget
  • Learn how to sell sustainable design as an integral part of your process and how to build a resilient future amid a changing climate

Who should read this book?

  • Web professionals who care about the environment and want to implement sustainable design practices
  • Tech companies and teams looking to better understand their impact on the environment
  • Folks responsible for procuring digital services who want to consider sustainable design practices and environmental impact in their process

The web is one of the most intriguing and powerful places—and it’s high time we took responsibility for its environmental impact. This book is an urgent manual for how to design the web more sustainably!

Cathleen Berger
Sustainability Steward at Mozilla
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People will be citing this book for years to come! Tom Greenwood manages to build a bridge between sustainability and web performance, and weaves them into a timely call-to-action for all pixelworkers. Whether your role is in product, design, engineering, or ops, Sustainable Web Design is a must-read.

Ron Bronson
Senior fellow at Baltic Pacific Institute for Design
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Full of practical examples, fascinating stories, and hard-won advice on making the case for greener digital work, Sustainable Web Design is now my go-to recommendation for web professionals who want to understand how they can adapt their practices to respond to the climate crisis.

Chris Adams
Codirector of The Green Web Foundation
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Tom Greenfield

About the Author

Tom Greenwood is the cofounder of the London agency Wholegrain Digital, a Certified B Corp, and a specialist in web performance and sustainability. Tom created the first online guide to sustainable product design in 2004 and won the UK government’s Business Leader of Tomorrow Award for his forward-thinking approach to business and sustainability. He is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and was lead author of the Sustainable Web Manifesto. He is also editor of the monthly green web newsletter, Curiously Green.

In his spare time, he has an unhealthy obsession with natural wellness, and enjoys running barefoot around the woods, jumping in the sea, and feasting on whole foods.

Product Details

  • ISBN: 978-1-952616-03-7
  • Paperback: 125 pages
  • Published: Feb 9, 2021