Designing for Emotion
foreword by Sarah Parmenter
Inspiring guidance for the principles of designing for humans.
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In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.
Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.
What’s new in the second edition?
Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today’s concerns such as privacy, representation, and safety. You’ll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarron’s fresh insight into the business value—and impact—of emotional design.
This book explores:
- Emotional Design
- Designing for Humans
- Empathy and Inclusion
- Emotional Engagement
- Trust, Fear, and Forgiveness
- The Business of Emotional Design
We’ve seen by now that digital experiences not only delight and empower people, but can also destroy and depress them. Aarron’s reboot addresses these darker concerns while still exhibiting the unfettered optimism he’s brought to the intersection of creative expression and business.John MaedaChief Experience Officer at Publicis Sapient
Business leaders everywhere are now appreciating the power of design. But what exactly is that power? This book breaks down what design is really about, and how to go beyond functional and usable to truly delightful. Chock-full of simple yet powerful concepts and relatable examples, this book will have you feeling more inspired and capable of making wonderful things.Julie ZhuoAuthor of The Making of a Manager
Emotion can be a fuzzy word, but with Aarron Walter’s expertise and insight, you’ll learn how to turn it into an advantage for your business.Jake KnappNew York Times bestselling author of Sprint
Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and Designing for Emotion does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!Tina Roth EisenbergFounder of Swissmiss and Creative Mornings