Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design.
Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection—from one person to another.
- Emotional Design
- Designing for Humans
- Personality (Read this chapter online)
- Emotional Engagement
- Overcoming Obstacles
- Risk and Reward
Design for Real Life
Practical strategies to help you evoke a real connection with your users, and design experiences through a lens of kindness.