A Book Apart

Aarron Walter Designing for Emotion

Learn how to express your brand’s personality and delight your audience when you go beyond the basics and design for humans, not machines.

  • Paperback

    $21.00 + shipping
  • ebook

    ?

    Supports Kindle, iBooks, Nook and most other readers and devices.

    $11.00
  • Paperback & ebook

    ?

    Supports Kindle, iBooks, Nook and most other readers and devices.

    $28.50 + shipping

Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design.

Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection—from one person to another.

Contents

  1. Emotional Design
  2. Designing for Humans
  3. Personality (Read this chapter online)
  4. Emotional Engagement
  5. Overcoming Obstacles
  6. Forgiveness
  7. Risk and Reward

Recommended with…

Design for Real Life

Practical strategies to help you evoke a real connection with your users, and design experiences through a lens of kindness.

Buy both and save up to 15%

  • Paperbacks

    $37.50 + shipping
  • ebooks

    ?

    Supports Kindle, iBooks, Nook and most other readers and devices.

    $19.50
  • Paperbacks & ebooks

    ?

    Supports Kindle, iBooks, Nook and most other readers and devices.

    $57.00 + shipping

What People Are Saying

  • Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.

  • If a single, small book can shatter the notion that we’re designing for page views not for people, this is that book.

  • Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!

About the Author

Aarron Walter is the VP of design education at InVision and previously founded the UX practice at MailChimp. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.

Additional Info

Also from A Book Apart