In this practical, illuminating book, Rebekah Baggs and Chris Corak make the case that SEO plays a central role not just in search rankings, but in delivering an excellent user experience. After all, most interactions don’t begin on our carefully crafted homepages, but on a list of search results—and only by connecting our efforts in content, design, development, and search optimization can we create a truly human-centered web that supports users throughout their entire journey.

On sale now: paperbacks ship within 48 hours and ebooks are available for immediate download.

➜ Bundle it: buy this book with Better Onboarding and save 10%!

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What people are saying about SEO for Everyone

“When we understand how people think about our content, we’re uniquely empowered to help them find it. SEO for Everyone is the first book that teaches readers how to optimize content for real-world users, not just algorithms. It belongs on the shelves of web professionals everywhere.”
—KRISTINA HALVORSON
Author of Content Strategy for the Web and founder of Brain Traffic

“Behind every search engine query is a human being on a journey to learn, do, and explore. Human-centered SEO makes you their guide. Go beyond mining for clicks, and start integrating design and search marketing to genuinely satisfy your users’ needs and your business goals.”
—DR. PETE MEYERS
Marketing scientist at Moz

“Look, you didn’t get into design so that you could make things for robots instead of people. Rebekah and Chris help you get the most out of search engines in ways that can enhance your design and content work, make it more accessible, and better serve your audiences.”
—JONATHON COLMAN
Senior design manager at Hubspot

“Forget everything you thought you knew about SEO. Rebekah and Chris have provided a clear, practical guide to help you approach SEO in a way that truly puts people first.”
—DAN SHURE
Consultant at Evolving SEO and host of Experts On The Wire podcast

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