Cultivating Content Design
foreword by Ann Handley
Note: Briefs are available in paperback via our print-on-demand service, so they ship separately from Standard paperbacks.
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Great content doesn’t happen in a vacuum. It gets bogged down in teams, organizations, silos, and process. Beth Dunn helps you break the vacuum seal and bring unity and joy back to content. Cultivating Content Design gives you the power to fundamentally change your organization’s approach to great content—with the tools and team you already have. With time and a little gumption, you’ll be able to cement your position as a strategic content leader, and create a strong and respected content design practice.
What’s in this Book?
- Understand why full-stack content design is more than just grammar and style
- Discover how to shift your mindset to subtly drive change
- Learn how to seed content-first thinking throughout your organization
- Explore ways to generate continuous support for great content design
Who should read this book?
- Content designers who want stakeholders and colleagues to grok the value of their work
- Content leaders who want more buy-in across the organization
- Developers, marketers, and project managers who want to understand the role of content design