foreword by Catt Small
Explore how to create culturally relevant and responsible experiences that reach a truly global audience.
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The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences.
With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.
This book explores:
- People and Culture
- Principles of Cross-Cultural Design
- Cross-Cultural Practitioners
- Cross-Cultural Research
- Culturally Responsive Experiences
- Internationalization and Localization
Cross-Cultural Design should be required reading for every modern web designer. Senongo Akpem has helped countless clients design across cultures, and now has distilled his research, data, and invaluable experiences into this book. It’s a much-needed guide for designing for the twenty-first century, built on a foundation of curiosity and respect.Maurice CherryCreator of Revision Path
If you want to design for global audiences, read this book. Senongo Akpem shows us how Western assumptions bias our design choices—and what it looks like to center other cultures in our design processes instead.Sara Wachter-BoettcherFounder of Active Voice and author of Design for Real Life
This book is a gift. Senongo has written a clear, clever reminder that the web is truly worldwide—and that our designs should be, too. Packed with practical tips, research methods, and frameworks, this book will help ensure your designs are welcoming to all your users.Ethan MarcotteAuthor of Responsive Web Design
- ISBN: 978-1-937557-86-7
- Paperback: 161 pages
- Published: Feb 25, 2020