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A Book Apart

Karen McGrane Content Strategy for Mobile

Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

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You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.

Topics Covered

  • Your Content, Now Mobile
  • Content Before Platform
  • Adaptive Content
  • Strategy and Planning
  • Writing and Editing
  • Information Architecture
  • People and Process

Karen McGrane’s book provides an easy-to-follow guide on what a future friendly CMS looks like and practical steps on how to get there from here.

Jason Grigsby
Mobile strategist and author of Progressive Web Apps
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How do you ensure you’ve got the best content every way your customers want to access it? Karen McGrane delivers an amazing set of solutions to the challenges of today’s content-rich, multi-device world. This is one of those books you’ll find yourself quoting from weekly.

Jared Spool
CEO and Founding Principal of User Interface Engineering
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Karen McGrane’s Content Strategy for Mobile brilliantly describes our biggest challenges — and opportunities — in the ‘wild, wild west’ of content. Required reading for all my clients.

Kristina Halvorson
Author of Content Strategy for the Web
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Karen McGrane

About the Author

Karen McGrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty-five years. Currently, she is a partner in Autogram, a consultancy focused on design and content management systems that she founded with Ethan Marcotte and Jeff Eaton. Previously, she was managing partner at Bond Art + Science, a UX consultancy she founded in 2006 and formerly VP and national lead for user experience at Razorfish. Karen teaches Design Management in the MFA in Interaction Designprogram at the School of Visual Arts in Manhattan. She is the author of Going Responsive(2015) and Content Strategy for Mobile(2012), both published by A Book Apart.

Product Details

  • ISBN: 978-1-937557-0-89
  • Paperback: 165 pages
  • Published: Nov 4, 2012
  • Also available in: French, Russian

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