Content Strategy for Mobile
foreword by Paul Ford
Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
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You don’t get to decide which platform or device your customers use to access your content: they do.
Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.
- Your Content, Now Mobile
- Content Before Platform
- Adaptive Content
- Strategy and Planning
- Writing and Editing
- Information Architecture
- People and Process
Karen McGrane’s book provides an easy-to-follow guide on what a future friendly CMS looks like and practical steps on how to get there from here.Jason GrigsbyMobile strategist and author of Progressive Web Apps
How do you ensure you’ve got the best content every way your customers want to access it? Karen McGrane delivers an amazing set of solutions to the challenges of today’s content-rich, multi-device world. This is one of those books you’ll find yourself quoting from weekly.Jared SpoolCEO and Founding Principal of User Interface Engineering
Karen McGrane’s Content Strategy for Mobile brilliantly describes our biggest challenges — and opportunities — in the ‘wild, wild west’ of content. Required reading for all my clients.Kristina HalvorsonAuthor of Content Strategy for the Web