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Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.
Liz Danzico -
[Erika] teaches you about integrating content, structure, and tone into a single, compelling experience.
Kim Goodwin -
Businesses finally understand the value of investing in design…make sure every dollar spent on design produces real results.
Anil Dash -
Designers conceptualize what gets built in the world. When one fully takes this in, as Mike challenges us to do, it prompts a radical reconsideration of who the work ought to serve.
Kelli Anderson