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Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.Liz Danzico
[Erika] teaches you about integrating content, structure, and tone into a single, compelling experience.Kim Goodwin
Businesses finally understand the value of investing in design…make sure every dollar spent on design produces real results.Anil Dash
…plainly and honestly describes how a successful design shop actually works.John Gruber