...loaded with practical examples and best practices that will help guide your team toward a cohesive system.

Jesse Bennett-Chamberlain

Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.

Liz Danzico

...[Dan] demystifies the process and provides a practical guide to start discovering your users’ real needs.

Christina Wodtke

Designers conceptualize what gets built in the world. When one fully takes this in, as Mike challenges us to do, it prompts a radical reconsideration of who the work ought to serve.

Kelli Anderson