...loaded with practical examples and best practices that will help guide your team toward a cohesive system.

Jesse Bennett-Chamberlain

Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.

Liz Danzico

[Erika] teaches you about integrating content, structure, and tone into a single, compelling experience.

Kim Goodwin

...[Dan] demystifies the process and provides a practical guide to start discovering your users’ real needs.

Christina Wodtke

…plainly and honestly describes how a successful design shop actually works.

John Gruber