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A Book Apart

New! Design for Cognitive Bias by David Dylan Thomas

Sep 01, 2020

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AVAILABLE NOW

Design for Cognitive Bias

by David Dylan Thomas


We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good.

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What people are saying about Design for Cognitive Bias


“David Dylan Thomas explains cognitive bias with extraordinary clarity and compassion. He has made an intimidating topic supremely accessible for design and content professionals in every field. His work truly inspires and empowers us to build better products for a better world.”
—KRISTINA HALVORSON
Author of Content Strategy for the Web

“The most insidious mistakes we make are the ones we don’t even realize we are making. This book brilliantly shines a light on the thousands of “invisible” choices we make in our work and our lives—and guides us on how to begin making better ones.”
—ALEX HILLMAN
Cofounder of Indy Hall

“This essential book will fundamentally change the way you think not only about design, but also about your own mind. You’ll stay entertained, even while being utterly humbled in your estimation of human rationality—and then be empowered to be more effective.”
—ERIKA HALL
Author of Conversational Design

“A bias is a shortcut to certainty. We’re sure someone doesn’t belong in our neighborhood because they don’t look like our other neighbors. We’re sure a body sensor we designed works because it worked on everyone at work. In an industry governed by speed, biases are mighty handy. They quickly get us from point A to point B. But it might be time to turn around and see the trail of blood we’re leaving in our wake. In this book, David Dylan Thomas does a fantastic job of showing us how dangerous our biases can be and gives us tools to embrace what we don’t know we don’t know.”
—MIKE MONTEIRO
Author of Ruined by Design

Design for Cognitive Bias