Just Enough Research, 2nd Edition Is Now Available!
Oct 22, 2019
We’re so excited to announce that the second edition of Erika Hall’s Just Enough Research is now available!
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.