A Book Apart

David Dylan Thomas Design for Cognitive Bias

Understand the logic powering human bias and learn to start designing more consciously.

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We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.

This book explores:

  • Why our brains take shortcuts—and why that matters in our work
  • How bias influences everything from user behavior to stakeholder decision-making to team dynamics
  • Techniques for noticing your own biases, and using them for good where you can
  • Making more humane and conscientious products and experiences

David explains cognitive bias with extraordinary clarity and compassion. He has made an intimidating topic supremely accessible for design and content professionals in every field. His work truly inspires and empowers us to build better products for a better world.

Kristina Halvorson
Author of Content Strategy for the Web
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The most insidious mistakes we make are the ones we don’t even realize we are making. This book brilliantly shines a light on the thousands of “invisible” choices we make in our work and our lives—and guides us on how to begin making better ones.

Alex Hillman
Cofounder of Indy Hall
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This essential book will fundamentally change the way you think not only about design, but also about your own mind. You’ll stay entertained, even while being utterly humbled in your estimation of human rationality—and then be empowered to be more effective.

Erika Hall
Author of Just Enough Research and Conversational Design
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David shows us how dangerous our biases can be and gives us tools to embrace what we don’t know we don’t know.

Mike Monteiro
Author of Design Is a Job and Ruined by Design
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David Dylan Thomas

About the Author

David Dylan Thomas has given presentations on the intersection of design, bias, and social justice at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference. His work combines more than ten years of content strategy experience in entertainment, healthcare, publishing, finance, and retail with a deep understanding of bias cultivated by researching and producing over a hundred episodes of The Cognitive Bias Podcast. Learn more about his talks and ideas at daviddylanthomas.com.

Product Details

  • ISBN: 978-1-937557-97-3
  • Paperback: 106 pages
  • Published: Aug 25, 2020

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