A Book Apart

Responsive Design in the Financial Times

Nov 14, 2011

The Financial Times discusses how a major hotel chain designed its way out of the “desktop vs. mobile” mentality by incorporating responsive design, “an approach that proposes that the design of a website should respond to the user’s behaviour and environment, based on screen size, platform and orientation,” as the paper puts it. Ethan Marcotte, author of the best-selling book, helps the business reader understand how responsive design works.