Design discovery is crucial to a project’s success—unite your team in an approach toward a common goal. Explore the role of discovery in product design, how to use and structure your favorite techniques for success, and how to synthesize and document what you learn. With Dan Brown’s flexible framework for planning and practicing discovery activities, you’ll set every design endeavor on the right path.
Contents
- Discovery Defined
- Frame the Problem
- Set the Direction
- Plan Your Approach
- Document the Outcome
Recommended with…
Design for Real Life
Start every project off right with practical design discovery and learn how to design experiences through a lens of kindness.
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What People Are Saying
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If Dan gives a talk, I listen to get fresh insights. If Dan writes a book, I buy it, knowing it will contain exactly what my students need to level up. His new book on discovery is no exception. It’s insightful, accessible, and wonderfully practical. The next generation of designers will be better than the last because of Practical Design Discovery.
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Every day, product people get stuck in the trap of building instead of learning. In this book, Dan focuses on what really makes a great product: a discovery mindset. Along the way, he demystifies the process and provides a practical guide to start discovering your users’ real needs.
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I have long been a practitioner and proponent of product discovery, and yet I learned a great deal from this book. It lays a good foundation for the approach, addresses some of discovery’s shortcomings I’ve experienced in the past, and gave me great new ideas to try in my projects, to boot. Above all, it made me excited about the power of discovery—I recommend Dan’s book without reservation.
About the Author
Additional Info
- ISBN: 978-1-937557-44-7
- Paperback: 144 pages
- Published: Feb 14, 2017
