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Just Enough Research

by Erika Hall

Just Enough Research

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foreword by Jeffrey Zeldman

Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.

Contents

  1. Enough Is Enough
  2. The Basics
  3. The Process
  4. Organizational Research
  5. User Research (Read an excerpt from this chapter online)
  6. Competitive Research
  7. Evaluative Research
  8. Analysis and Models
  9. Quantitative Research

Recommended with…

Just Enough Research

by Erika Hall

The Elements of Content Strategy

by Erin Kissane

Build a rock solid foundation for any and every project by combining good research and a thoughtful content strategy.

Buy both and save up to 20%

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What People Are Saying

  • Research isn’t just for researchers; Hall’s message is that anyone can do it. Her clear, concise, easy-to read guide is the book we’ve all been waiting for.

    —Dave Gray Author, Gamestorming and The Connected Company

  • The relationship between design and research is one of the most misunderstood parts of product design. Erika finally presents a guide to research, in the context of making great interfaces. Bravo.

    —Nate Bolt Design Research Manager, Facebook

About the Author

Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It. She also co-hosts Running from the Law, a weekly podcast on business law and endurance fitness, and can probably outrun you.

Additional Info

  • ISBN: 978-1-9375571-0-2
  • Paperback: 154 pages
  • Published: Sep 10, 2013

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