Brief books for people who make websites

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Designing for Emotion

Designing for Emotion

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Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design.

Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection—from one person to another.

Contents

  1. Emotional Design
  2. Designing for Humans
  3. Personality (Read this chapter online)
  4. Emotional Engagement
  5. Overcoming Obstacles
  6. Forgiveness
  7. Risk and Reward

Recommended with…

Mobile First

Explore accessible strategies to design for a human connection, and master designing the mobile experience no matter what the screen size.

Buy both and save up to 20%

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What People Are Saying

  • Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.

  • If a single, small book can shatter the notion that we’re designing for page views not for people, this is that book.

  • Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!

About the Author

Aarron Walter is the General Manager of New Products at MailChimp, where he strives to make software more human. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.

Additional Info

  • ISBN: 978-1-937557-00-3
  • Paperback: 98 pages
  • Published: Oct 18, 2011
  • Also available in: French, Russian

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